In 2004, a couple of professional guys moved from New York to live and work in London – but discovered that favourites from home were hard to come by.

Outsiders as they both are, they set about rectifying the situation by turning a favourite hobby into an award-winning business.

Outsider Tart is an authentic American bake shop and cafe which is devoted to all things yummy.

Every day we deck the counter with freshly baked goods – from cinnamon puffs to gourmet sausage rolls & a wide variety of brownies.

Our delicious baked goods are also available to buy online.

If you can’t make it along to our base on Lyric Square in Hammersmith, every week we spread the love by bringing our delicious baked goods to markets at King’s Cross Station, Euston Station, Canopy Market and Greenwich Peninsula. Check out details below in the footer.

Our restaurant opened up off our bakery in 2009. We have a munch menu with savoury snacks to full-on meals. On Saturday, we’re all about the brunch – Pancake Special every week, One Eyed Monsters (or Well Hung Monsters for sore heads), Sausage Egg Roll – and some delicious seasonal specials.