A couple of professional guys moved from New York to live and work in London – but discovered that good, wholesome cupcakes, sweet pies and fresh tarts were really hard to come by.

Outsiders as they both are, they set about rectifying the situation by turning a favourite hobby into an award-winning business.

Outsider Tart is an authentic American bake shop and cafe which is devoted to all things sweet and yummy.

Every day we deck the counter with freshly baked goodies – from cinnamon puffs and cupcakes, to gourmet sausage rolls, fresh sandwiches & a wide variety of brownies.

Our delicious baked goods are also available to buy online.

If you can’t make it along to our base in Lyric Square, Hammersmith, every week we spread the love by bringing our delicious baked goodies to markets at King’s Cross Station, Euston, Canopy and Greenwich Station. Check out details below in the footer.